Launch Your Coaching Business. Build Programs. Get Paid.

by.coach is the all-in-one platform for fitness coaches. Build your program, create a product page with Stripe checkout, book discovery calls, and deliver a premium client experience — all from one dashboard.

Free during beta. No credit card. Your feedback shapes the product.

Try it
9:41
JS
PHASE 1 · FOUNDATION
12-Week Hypertrophy
2
this week
3
week streak
Today
Day 6 · Push A

5 exercises • 16 sets

1
Foundation 5/8
Home
Program
Progress
Push A
Foundation · 5 exercises
Session
00:00
1
Bench Press
0/4
2
Incline DB Press
0/3
3
Overhead Press
0/3
4
Cable Flyes
0/3
5
Tricep Pushdowns
0/3
Workout Progress 0/16 sets
Bench Press
4 sets · 8-10 reps · RPE 8
Watch Demo
0:24
Previous Best
185 lbs × 10 reps
1
185
10
2
3
4

Starting a Coaching Business Shouldn't Be This Hard

You know how to train people. But launching an actual business? That's where it gets messy.

You've Got a Great Program. No Way to Sell It.

You built something that works, but you don't have a product page, a checkout flow, or a way to collect payment without awkward DMs and Venmo requests.

Your 'Sales Process' Is Copy-Paste DMs

You're spending hours in Instagram DMs answering the same questions. No booking page, no intake form, no way to qualify leads before getting on a call.

You Can't See What's Working

Someone clicked your link. Did they sign up? Book a call? Buy? You have no idea because your funnel is split across 5 different free tools.

Spreadsheets Don't Work at the Gym

Your client is standing at the squat rack, pinching and zooming a Google Sheet. They skip exercises they can't find. Then they blame you.

You're Charging Premium but Delivering DIY

You're asking $150/month but delivering through the same free tool your clients use for grocery lists. First impressions matter.

Every New Client Is 45 Minutes of Manual Work

Build the program, email the PDF, set up the spreadsheet, send the invoice, follow up in 3 days. You're an admin, not a coach.

One Platform. Your Entire Business.

Build programs, grow your audience, sell with Stripe checkout, deliver a premium client experience, and track your entire funnel.

Build Once. Deliver to 50 Clients.

Create a periodized program in under 10 minutes. Assign it to any client — each gets their own copy with personalized weights calculated automatically.

Basics
Training
Equipment
4
Phases
5
Review
12-Week Hypertrophy
Weight Loss Muscle Gain Strength General Fitness
Beginner Intermediate Advanced
2x/week 3x/week 4x/week 5x/week 6x/week
Full Body Upper / Lower PPL
Barbell Dumbbell Cable Machine Bands Kettlebell Bodyweight

4 selected — exercises will be filtered to match available equipment.

12-Week Hypertrophy
PPL · 4×/week · Intermediate
12 clients
1
Foundation
4 weeks · 16 workouts · 3×12-15 reps
CURRENT
2
Hypertrophy
5 weeks · 20 workouts · 4×8-10 reps
3
Strength
3 weeks · 12 workouts · 5×3-5 reps
12-Week Hypertrophy
Ready to create
Split
PPL
Frequency
4x/week
Equipment
4 types
Phases
3 phases

One program template. 12 clients running it right now. Each with their own weights, their own progress. Built in 8 minutes.

Import Any Program in 90 Seconds

Paste from ChatGPT, a spreadsheet, a PDF — any format. Our AI matches every exercise to 700+ in our library. With demo videos.

Paste your program
Week 1-4: Foundation
Day 1 - Push: Bench Press 4x8-10,
DB Incline 3x10-12, OHP 3x8-10...
Day 2 - Pull: Barbell Row 4x8-10,
Pull-ups 3x8, Face Pulls 3x15...
Day 3 - Legs: Squat 4x6-8,
Romanian Deadlift 3x10-12...
EXERCISE MATCHING
Bench Press
→ Barbell Bench Press
100%
DB Incline
→ Dumbbell Incline Press
95%
Skull Crushers
→ Lying Tricep Extension
82%
Face Pulls
→ Cable Face Pull
90%
4/4 matched
Program Imported!
12-Week Hypertrophy · 3 phases · 12 workouts · 47 exercises

No more retyping. Paste, review, confirm. Your 12-week periodized program is built in 90 seconds, not 2 hours.

700+ Exercises. Every One Has a Demo Video.

Your clients never wonder "what is this exercise?" Filter by equipment, muscle group, or movement pattern.

Barbell Bench Press demo
Barbell Bench Press
Chest Triceps Barbell
Romanian Deadlift demo
Romanian Deadlift
Hamstrings Glutes Barbell
Cable Face Pull demo
Cable Face Pull
Rear Delts Traps Cable
Dumbbell Lateral Raise demo
Dumbbell Lateral Raise
Shoulders Dumbbell
Pull-ups demo
Pull-ups
Lats Biceps Bodyweight

Clients watch the demo, pick up the weight, and execute. No more 6am texts asking "what's a Bulgarian split squat?"

Turn Strangers Into Paying Clients While You Sleep

Branded signup pages with your name, your colors, your programs. Share a link on Instagram. Wake up to new clients.

by.coach/coach-sarah/p/12-week-transform
Sarah Fit
Free Program
12-Week Body Transformation
Stop spinning your wheels. The exact system my clients use to build muscle, lose fat, and see results that stick.
Gym training
Start My Free Program →
23 clients enrolled this month
MEET YOUR COACH
S
Sarah Mitchell
NSCA-CSCS · 8 years coaching
200+ clients helped. Science-backed, zero fluff.
WHO THIS IS FOR
You’ve been training 6+ months but stopped seeing changes. Ready for a real program, not a random YouTube split.
WHAT YOU GET
Auto-calculated weights every session
Demo videos for every exercise
PR tracking & streaks automatically
THE PROGRAM
12-Week Body Transformation
Three phases that build on each other — from movement mastery to peak performance.
12 weeks 4x/week Intermediate
Foundation
4 weeks
Hypertrophy
5 weeks
Strength
3 weeks
Get Instant Access — Free
“+30lbs squat in 8 weeks. Actually works.”
M
Mike R.
“Down 12lbs, stronger than ever.”
J
Jess K.
FAQ
What equipment do I need?
Barbell, dumbbells, cables, pull-up bar.
How long are workouts?
45–55 minutes including warm-up.
Is this really free?
100% free, no credit card required.
No commitment. No spam. Just a great program.
Ready to transform?
Your name
Start My Free Program
© 2026 Sarah Fit – Powered by by.coach
847
Views
34
Signups
4.0%
Conversion
Your Brand, Your Colors
Custom brand colors, coach bio, testimonials, FAQ — looks like you hired a designer.
One Link, Instant Access
They sign up, get a magic link, and start their first workout. No app download.
Built-In Analytics
Views, signups, conversions tracked per page. Export signups as CSV anytime.

Share the link. They sign up. They get instant access. No back-and-forth DMs, no payment chasing.

Automated Follow-Ups That Keep Clients Engaged

Set up once. Every new client gets the right email at the right time — welcome messages, check-ins, progress reports. All automatic.

Day 1 · Sent
78% opened Mar 10
Welcome to your program!
Hi Sarah, your 12-Week Hypertrophy program is ready. Click below to start your first workout...
Day 3 · Sent
64% opened Mar 12
How's it going?
Just checking in! I see you completed 2 workouts already. Great start!

Your average trainer sends zero follow-up emails. You send a personalized sequence that makes clients feel coached — even when you're asleep.

4 Clients, 1 Hour, 4x the Revenue

Semi-private sessions where everyone follows their own program. You coach the room. Revenue per hour goes from $60 to $240.

Morning Strength
Today, 7:00 AM · 4 participants
Active
SM
Sarah M.
Push A · 3/16 sets
Checked in
JR
James R.
Upper Body · 8/20 sets
Checked in
KL
Kate L.
Pull B · 0/18 sets
Pending
AT
Alex T.
Legs · 0/15 sets
Pending
Session Revenue: $120 (2 × $60)
↑ vs $60 solo

Individual tracking for everyone. You see all progress on one screen. Scale without sacrificing quality.

Know Exactly Who Needs Your Attention

Who's crushing it, who's stalling, who ghosted. Real-time. Zero guessing.

12
Active
3
Need Attention
7
PRs This Week
RECENT ACTIVITY
Sarah M. completed Push A
2m ago
James R. hit PR: Bench 225lbs
1h ago
Kate L. hasn't trained in 5 days
3h ago

You used to find out a client stopped training when they cancelled. Now you see it in real-time and reach out the same day.

Your Client's New Experience

One link. No app download. This is what your clients see — a mobile-first workout tracker with demo videos, auto-calculated weights, and real-time progress.

9:41
JS
PHASE 1 · FOUNDATION
12-Week Hypertrophy
2
this week
3
week streak
Today
Day 6 · Push A
5 exercises • 16 sets
Start Workout
1
Foundation 5/8
Home
Program
Progress
Tap to log. Weights auto-filled.
One link. Always up to date.
Demo videos for every exercise.

See Exactly Where Your Leads Come From

Every landing page view, signup, and conversion tracked automatically. Know which programs attract clients and double down.

1,247
Views
89
Signups
7.1%
Conversion
34
Active Clients
RECENT SIGNUPS
A
Alex Thompson
12-Week Body Transformation
Converted 2h ago
R
Rachel Kim
Beginner Strength Foundations
Lead 5h ago
D
David Chen
12-Week Body Transformation
Converted 1d ago
62%
Instagram
24%
Direct Link
14%
Referral

No guessing which marketing works. See views, signups, and conversions for every landing page. Export signups as CSV anytime.

Not Just an App. PDF and Spreadsheet Too.

Some clients want a printout. Others want a spreadsheet. Export any program as a polished PDF or detailed XLSX — one click.

PDF Export
12-Week Hypertrophy
Bench Press 4×8-10
DB Incline Press 3×10-12
Overhead Press 3×8-10
XLSX Export
Exercise
Sets
Reps
Weight
Bench Press
4
8-10
80kg
DB Incline
3
10-12
28kg
OHP
3
8-10
50kg
Download PDF
Download XLSX

Client prefers paper? PDF. Need a spreadsheet? XLSX. Your programs, your format.

Turn Your Program Into a Product People Can Buy

Create a product page with tiered pricing, value stacks, bonuses, and Stripe checkout. Share one link. Get paid.

by Sarah Chen Fitness
12-Week Hypertrophy Program
Foundation
$49
Self-guided
Popular
Performance
$99
Coached
Elite
$199
VIP 1-on-1
Buy Now — $99
47
Page views
12
Purchases
$1,188
Revenue

Stop Qualifying Leads in DMs. Book Calls That Convert.

Public booking page, intake questions, call management. Know who you're talking to before the call starts.

Available slots — This week
Mon, Mar 31
10:00 AM · 30 min
Available
Tue, Apr 1
2:00 PM · 30 min
Available
Wed, Apr 2
11:00 AM · 30 min
Available
Recent calls
Jamie R.
Enrolled
Alex M.
Warm lead
Taylor K.
Scheduled

Get Paid Directly. 0% Platform Fee for Founding Members.

Stripe Connect powers your payments. Money goes straight to your account. Founding members pay zero platform fee.

This month
$2,376
+18% vs last month
Platform fee
0%
Founding member
Recent transactions
Jamie R. — Performance
Mar 28, 2026
+$99
Alex M. — Elite
Mar 27, 2026
+$199
Morgan T. — Foundation
Mar 26, 2026
+$49
Founding: 0% fee
Standard: 4% fee

See Your Entire Funnel. From First Click to Paying Client.

7-stage attribution tracks every step. Know exactly where leads drop off and what to fix.

Aware
247
Capture
148
Nurture
89
Qualify
34
Convert
18
Biggest drop-off: Nurture → Qualify
62% of nurtured leads never book a call. Consider adding a booking CTA to your email sequence.

AI-Written Copy. Your Voice. Zero Writer's Block.

Copy our ready-made prompts into ChatGPT or Claude. Paste the result back. Get landing page copy, email sequences, and FAQs that sound like you — not a robot.

Landing Page Copy
Copy prompt
Generates headline, hero text, feature bullets, testimonial prompts, FAQ, and CTA copy — tailored to your coaching niche and target client.
Email Sequence
Copy prompt
Creates a full welcome → check-in → progress report sequence. Just fill in your program name and coaching style.
FAQ Generator
Copy prompt
Generates objection-handling FAQs based on your program, pricing, and target audience. Paste straight into your landing page.
Works with any AI. ChatGPT, Claude, Gemini — copy the prompt, paste the output into by.coach. No API keys or integrations needed.

One platform. Everything connected. Build programs, grow your audience, sell with product pages, deliver a premium experience, and track your entire funnel — all in one place.

Everything You Need to Launch. $0 During Beta.

Here's what you'd pay to cobble this together with separate tools.

Program builder
TrueCoach
$29/mo
Product pages + checkout
Gumroad
$10/mo
Discovery calls
Calendly
$12/mo
Landing pages
Carrd Pro
$29/mo
Email sequences
Mailchimp
$29/mo
Client dashboard
Spreadsheet + Notion
$19/mo
Exercise videos
Exercise.com
$15/mo
Pipeline + analytics
Custom build
$$$
Total separately: $143+/mo Free during beta
Beta — Shape the Product
Join the Beta. Get Everything Free.
$0
Full access while we're in beta
Here's everything you get:
Program builder with 5-step wizard — build periodized programs in under 10 minutes (TrueCoach: $29/mo)
Product pages with Stripe checkout — tiered pricing, value stacks, bonuses, direct payment to your account (Gumroad: $10/mo)
Discovery call booking — public booking page, intake questions, convert-to-client flow (Calendly: $12/mo)
0% platform fee — beta users get first dibs on founding spots with zero platform fee on all sales
Landing pages that convert — your brand, your colors, built-in analytics, one-click signup (Carrd: $29/mo)
Pipeline tracking — 7-stage funnel from page view to paying client, breakpoint diagnostics
700+ exercises with demo videos — clients never Google "what's a Romanian deadlift?" again (Exercise.com: $15/mo)
Smart weight intelligence — every client gets personalized weights calculated from their profile and history
Email sequences, group sessions, AI import, exports — and unlimited clients, no caps
Total value if purchased separately
$143+/mo $0 during beta
Join the Beta — Free

No credit card. Your feedback shapes the product. When beta ends, you get first dibs on founding spots.

After beta, pricing will look like this
Coming Soon
Founding Member
$19/mo
locked forever · 100 spots
First 60 days free
  • 0% platform fee (vs 4% standard)
  • Price locked forever
  • All features + every future feature
  • Direct access to the founder
  • Community access
Later
Standard
$39/mo
after founding spots fill
First 60 days free
  • 4% platform fee
  • Unlimited clients, all features
  • Cancel anytime

The math: Sell a $99 program to 10 clients = $990. At 0% founding fee, you keep every cent. At standard 4%, you'd pay $39.60. Either way, the platform pays for itself with your first sale.

Right now? It costs you nothing. Get in, build your programs, start selling. When pricing starts, beta users get first dibs on founding spots.

Questions? Answered.

You'll get plenty of notice. Beta users get first dibs on founding member spots ($19/mo locked forever, 0% platform fee — only 100 available). All your programs, clients, product pages, and data stay exactly where they are. Nothing gets deleted.
No. One link, any phone, any browser. They can add it to their home screen for an app-like experience. Zero friction means more clients actually use it — better results — they stay longer.
Yes, and it takes about 90 seconds. Paste your program from anywhere — ChatGPT, spreadsheet, PDF. Our AI matches every exercise to our 700+ library with demo videos. Review, confirm, done. No retyping.
You connect your Stripe account (takes 5 minutes). When a client buys through your product page, money goes directly to your Stripe account. Founding members pay 0% platform fee. Standard members pay 4%. Stripe's own processing fee (2.9% + 30¢) applies to all transactions.
Product pages are full sales pages for your coaching programs. You set up tiered pricing (e.g., Foundation $49, Performance $99, Elite $199), add value stacks and bonuses, and share one link. Clients pick a tier, pay via Stripe checkout, and automatically get access to their program.
Landing pages capture leads — someone signs up with their email and gets access to a free program. Product pages sell — someone picks a pricing tier, pays via Stripe, and gets a paid program. Use landing pages to build your email list, product pages to generate revenue.
When beta ends, we'll open 100 founding member spots at $19/mo locked forever with 0% platform fee, direct founder access, and community membership. Beta users get first dibs. After those 100 spots fill, the standard price is $39/mo with a 4% platform fee. Founding members keep their rate and 0% fee for life.
Bank-grade encryption, secure authentication, isolated databases. We never sell your data or your clients' data. Period. Your client information is yours, not ours.
That's exactly who this is for. by.coach was built for trainers launching their coaching business, not for someone migrating 50 clients from another platform. Build your first program, create your first product page, book your first discovery call, get your first payment — all in one place.

Your Coaching Business Starts Here

You know how to train people. Now you need the platform to build your programs, sell them with real product pages and Stripe checkout, and deliver a premium experience that keeps clients coming back. Join the beta and help us build it.

Join the Beta — It's Free

No credit card. No commitment. Your feedback shapes every feature we build next.