Free 21-day kickstart · no card
11 people have started this3 weeks · 4 sessions a week

Twenty-one days.
Real training.
Real life intact.

If years of looking after your job, family and tastebuds has led to spare tyres — three weeks of structure, programmed training, and a real check-in. No card. No upsell.

  • 4 sessions / week · 50–60 min, gym you already train at
  • Sunday check-in · what to keep, what to tighten — every week
  • You keep the plan · whether you continue past day 21 or not

Free Kickstart

~30 SECONDS · NO CARD

No card neededTakes 30 secondsUnsubscribe anytime
Day 1 — Get started

11 127 clients · 10yrs · MSc Exercise Phys · 12 workouts · 3 weeks

Past clients

Different starts. Same playbook.

Each gave it the time their body needed. No 30-day before/afters — these arcs are months to a year+, the way real adult fat loss actually works.

Who this is for

You're not undisciplined. You just never had a plan that fits your life.

  • Over 30 and back from the easy years · job, family, social calendar are real, not excuses
  • Plateaued at the gym · doing "enough" but the body hasn't moved in months
  • Done with restrictive diets · they worked, then they broke — you're done with the loop
  • Want a real body AND a real life · weekends, dinners out, the occasional pint stay in
  • Travel a lot for work · need a system that flexes when you're away, not breaks

Not for you if

If you want a 6-day bodybuilder split or a coach who'll yell at you about clean eating — this isn't that. I work with adults who want a great body AND a great life.

Ready when you are

No card. No catch. Start in under a minute.

Start my 21 days
9:41

Lower A — Squat & Posterior

Phase 1 — Assess · 5 exercises

12:34
Back Squat 3/3
2
Romanian Deadlift 1/3
1 30 kg 10-12
2 – kg 10-12
3 – kg 10-12
3
Body Weight Walking Lunge 0/3
4
Machine Leg Curl (Single) 0/3
5
Plank 0/3
Real workout view
App experience

The app you'll actually open.

Open it on the gym floor. Today's session is already loaded. Tap a set, log reps, the rest timer starts itself. No login wall, no pinch-zoom.

  • Magic-link access — no password
  • Demo video on every exercise
  • Auto rest timer + smart weights
  • PRs tracked automatically
Start tonight

Start tonight. Your app and 21-day plan open in seconds.

  • Your app opens in seconds · magic-link, no install, no signup hoops
  • First workout ready tonight · built for the gym you already use
  • Weekly Sunday check-in from me · personal feedback, not a generic form
  • You keep the plan · whether you continue past day 21 or not

Free Kickstart

~30 SECONDS · NO CARD

No card neededTakes 30 secondsUnsubscribe anytime
More clients · same playbook

More client wins

Inside the kickstart

When you sign up, here's what you get.

  • 01
    Detailed assessment
    Identify the right starting point — based on your training history, schedule, and goals — before any programming begins.
    chart
  • 02
    Video guidance for your assessment
    A walkthrough from me explaining your results and how we'll set your first targets together.
    video
  • 03
    Goal setting that fits your life
    Meaningful targets for the 21 days — not arbitrary numbers, not generic templates.
    target
  • 04
    Your 21-day gym plan + logbook
    Built around your weekly frequency and the gym you already use. Open the app, follow the day, log the sets.
    dumbbell
  • 05
    Calorie + macro targets
    How to calculate them, how to track them, how to factor in your social weekends. No tupperware required.
    nutrition
  • 06
    Weight, activity + nutrition tracker
    Built into the app — log a weight, hit a step goal, tick off a meal. The data feeds my weekly check-in.
    shield
  • 07
    Weekly check-in from me
    A real review on Sunday — what to keep, what to tighten — written by me based on your week, not an auto-generated report.
    check
  • 08
    Bonus resources along the way
    Articles, mini-guides, demos for the common roadblocks — drops in the app when you need them.
    star
Who's behind this
Ryan Lewin

Ryan Lewin

I'm Ryan — MSc Exercise Physiology + Certified Nutritionist, coaching since 2016 (10 years in). I run In Shape — fully online, body + nutrition coaching for adults who want a real body without giving up the parts of life they actually enjoy. I've been out of shape and got back. Most of my clients have too. That's why this works.

Coaching since
2016 · 10 years
Credentials
MSc Exercise Physiology
Specialty
Body composition · sustainable fat loss
Method
Assess · Apply · Adapt

Free Kickstart

~30 SECONDS · NO CARD

No card neededTakes 30 secondsUnsubscribe anytime
Start my 21 days